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On-Page SEO is the optimization of web pages within a website for certain keywords for improved visibility that will also contribute to the optimization of the whole website.

During the last couple of years however, Google’s take on on-page SEO has been that web pages need to be optimized for better user experience, which then translates an overall ranking of your website.

Great User experience can be measured by;

  •   the  amount of time spent reading the content on your web page,
  • the engagement on your content and the ease in making a conversion to either buy your product or service or sign up for an email newsletter.

So what exactly should you pay attention to when it comes to On Page seo?

This article will give you a complete guide on making good use of On Page SEO.


Slow loading speed of your web page would cause you to fail at on page SEO. 

Think about it! When you go to search for something on the internet, you want the website to load quickly so that you find your search results and move on to the next thing.

One of the things that can cause your web page speed to slow down is inadvertent duplicate content. This means that the first thing that you need to start by doing is ensuring there is no duplicate content within your webpage.

The second reason that could cause your web page to slow down is the use of unoptimized images. Here is a whole article on how to optimize images for SEO.

Recent studies show that a delay of a single second in page response can actually lead to a reduced yield in conversions by 7 percent. 

There are some tools that you can actually use to measure your site’s loading speed.


Metatags and title tags are still quite important when it comes to on page SEO despite their significant changes over the past several years.

In on-page SEO, the major types of meta tags that you should pay attention to are:

Title tags

Title tags define the title of your web page or document. When you’re writing your title tag, ensure that it is descriptive, clear and short and not a duplicate from the page content.  The ideal length is 50-60 words for your title tags  to be displayed in full by Google.

showing how title tags appear on Google
showing how title tags appear on Google


  1. Ensure your title tags should be written in this way; Primary keyword- Secondary Keyword then your brand name.
  2. Ensure that you avoid duplicating title tags.
  3. Put a dash between your keyword phrases and a vertical pipe at the end before your brand name.
  4. You need to keep title tags at 55 characters or less in length including spaces.

Here is an example of a well done title tag.

Snippet of a title tag on Image SEO written by Yoast.
Title Tag.

B. Meta description:

Search engines will usually try to find out what your topic is about using Meta descriptions. They also gauge the exact target audience and send them to your page. 

This is how a meta description usually appears in the organic search listings:


  1. you need to make your meta description descriptive and short with no more than 160 characters.
  2. It is important if you can include some of the keywords that you want to get targeted for but ensure that you also do not stuff them within the description. You can try to use synonyms of your main keyword to get on page SEO in the meta description
  3. There is no need to stuff keywords in your meta description (which would work against you anyway). 160 characters are just not enough space for stuffing.  Instead, use synonyms or latent semantic indexing (LSI) of your main keyword to get on-page SEO in the meta description, keeping search engines happy.

Here is an example of a well done Meta description.

A meta description on the best practices for image optimization.
Metadescription. image


3. Remember that Content is King;

Recently, Google has come up with a new search results ranking algorithm. Its name is Google Panda. With this update it is extremely important that you prioritize your content and ensure that it is unique and relevant.

At the core of this is also ensuring that you do not have multiple pages with the same content. This will put you at risk of getting penalized by Google and your search rankings will suffer.   So if you want to make Google happy, ensure that your content is unique.

What are the Best practices for Content:

  • Create content that is extremely relevant for the keyword phrase that you are using in that page.
  • Use your keyword phrase at least about  three to four  times within your content but also ensure that it flows naturally within your content.
  • Ensure that you put some internal links to other pages within your website that could have relatable content.
  • Your posts should be 300-500 word posts unless you’re also using an infographic on the same page. In depth articles should be about 1000 to 2000 words.

 Header tags and keyword phrase

A header tag, also known as an H1 tag, is much the subject line of your page. You should only use your keyword phrase once in the H1 tag. Use H2 tags when you have subtopics within the page.

Best Practices for Header tags and Keyword Phrases:

  • Use your keyword phrase once in your H1 tag
  • Use H1 tags on pages you are trying to drive unique traffic to (SEO page)
  • Use H2 tags if there are many sections within your web page.
  1. Make Your On page  content easy to read

This is not a huge factor when it comes to search engine rankings. It will however increase the User Experience of the people that visit your web page.

Best practices for making on page content easy to read:

  • Paragraphs should be roughly three sentences long. Extremely long sentences will lose the users’ attention
  • Use bullet points and bolding to break up large blocks of content. Users tend to scan content looking for keywords
  • Do not overuse bullets and bolding.


To not get overwhelmed on where to start when it comes to optimizing your website, starting small can actually help you to not feel overwhelmed. On-page SEO tactics are great when you want to start.

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