Ranking on the first page of Google through Search Engine Optimization Services in Kenya is the dream of every business. You will get tones and tones of free leads for your business. We all know that most of the people click on the first result whenever they conduct a search.
In fact, only 30% of the people click on search ads. That is a whooping 70% who still trust organic results.
That is one of the many reasons you should have your business appearing on the first page of Google and other search engine. That is why you need our Search Engine Optimization Services in Kenya.
Getting to the first position of Google through search engine optimization can be very difficult. Still, it can be easy if you do things the right way. So in this article I will be showing you how to get some of your keywords appearing on the first page and even the number one position.
- 1 1. Google Ranking Factors
- 2 2. Well- Structured Website
- 3 3. Page Speed
- 4 4. Great Readable Content
- 5 5. Do Keyword Research
- 6 6. Build Site Authority
- 7 7. Social Media Signals
- 8 HOW LONG WILL IT TAKE TO SEE THE SEO RESULTS?
- 9 WHY IT’S NOT GOOD TO ASCEND SO FAST
- 10 QUALITY SEO REQUIRES TIME
- 11 10 WAYS SMALL BUSINESSES CAN BENEFIT FROM SEO
- 11.1 Beat the big boys
- 11.2 Cost effective ways to advertise
- 11.3 Manage your online reputation
- 11.4 Improve your site's usability
- 11.5 Reach new markets
- 11.6 Build trust
- 11.7 Increase traffic to your website
- 11.8 Prevent your competitors from beating you
- 11.9 Access to customer data
- 11.10 The results are “almost” permanent
- 12 DO DOMAIN NAMES AFFECT SEO?
- 13 Influential domain factors in Seo Rankings
- 14 Domain Factors Affecting Organic Ranking
- 15 A short, clear and easy to remember web domain
- 16 Aspects to consider about your web domain
1. Google Ranking Factors
Google uses a number of signals on its algorithm to determine which web page to take the first position on SERPs.
Some websites such as banklinko.com have gone ahead to publish 200 signals used by Google. Google alone knows what it takes to rank on search engines. They intend to give a fairground for competition. ( Makes sense, right?)
In summary what Google is looking to see is;
- whether your site is crawlable,
- has great content,
- and answers the searchers intent.
Instead of going through the over 200 signals available on the internet, I teach you what is important so that you do not get caught up in ‘guru’ techniques.
What’s important in Seo in South Africa is to get to understand how google works and what you can do to be on the good side of Google. It is a Google World and we just live in it!
2. Well- Structured Website
If Google is not crawling and indexing your site, then you will never rank anywhere. That is an important part of our SEO service. So I insist that you must have a well built site with great navigation features.
What do I mean by this? Make sure your site appears well on mobile and desktop
Is Google able to tell what your site is about? Is it able to find the about us, contact us page? These are the important page that should appear on every website.
Clearly place the call to action buttons that appear on the pages. You should have a structure that leads people to continue navigating your pages. I cannot emphasize enough why you need a great design.
You should be willing to spend time and resources with a great designer and developer so that you have a website that will perform well on search engines.
3. Page Speed
It’s 2022 and the internet is all about speed. If someone clicks on your site, and the page takes more than 7 second to load, then you are out. Most users use their mobile phones to search for things online. That means apart from having a responsive design, you need to look at the speed.
Make sure that you are hosting your African site on a great server. That means you need to choose your hosting company carefully.
Do not be tempted to use a cheap hosting company because you will surely get what you pay for.
Another great way to speed up your site is to use a content delivery network (CDN).
How is using a CDN going to speed my site?
Remember your website pages are stored in a part of the world where your server is located. That means, if your server is in London, and you want to access it in Nairobi, it will take a little bit longer.
So what the CDN does is to store your pages in several parts of the world for easier and faster access. You get the sense.
There are so many other things SEOs in Africa do to increase page speeds such as;
- Enable compression of pages
- Reduce redirects in the web pages.
- Leverage browser caching.
- Improve server response time.
- Use a content distribution network.
- Optimize images.
Go Here to test your site speed and see what you can do about it.
4. Great Readable Content
I would have put this in front of the list but it best placed at this position. The very reason google accepts websites is to give people content that they need.
That means, if at all, Google should consider to rank your site, must have a lot to do with the content on the pages. Having frequent, original content will increase your chances of ranking on the first page of Google and other search engines.
Where most people go wrong, is producing low quality content for the sake of ranking for keywords. Lets take for example, this blog post.
My goal is to rank for the keyword ‘How To Rank Number One on google.’ In fact that is my title up there.
What if I could have just listed the points and publish an 80 word document, would that have satisfied your intent?
No, you want something that will get into the topic and give value. That is the business I am in.
In as much as I an online marketer and I am really hoping that people who read this blog end up becoming my customers, I am also concerned about helping them for free.
It takes time creating awesome content, but in the end of the day it will pay off.
I really feel great when I get comments or shares. That is how I get to know if I am writing content for search engines or for real people.
So have content ideas in mind when thinking of ranking on Google Page one.
5. Do Keyword Research
Yes, without proper keyword research then it will be every difficult to come any close to a page one ranking.
I would advise to start with low competition keywords then take on the highly competitive ones later on.
There are many free tools to do keywords research.
My favourite one if Google Keyword planner. Am not ruling against the other tools, but if you want to rank in Google, you would want to use a tool from Google to do research.
I am not saying that it is perfect, but most of these tools are exaggerated. You would want to however use a couple of them to get a great insight.
That is how you will get great content ideas to blog about.
If You have a keyword, try getting variations and synonyms of the same. This will help you to rank for more related words. Avoid creating several pages with similar keywords.
Google will be confused on which page is most relevant and end up denying you the ability to rank high.
Be careful to have the keywords appearing in the heading tags and content. Let them come out naturally so that you are not penalised for over optimization.
6. Build Site Authority
How powerful is your site as compared to the rest of the internet?
You will get this authority by having other relevant sites linking to your page content. Usually Google would want this to be done naturally.
Most natural links will come when your website is ranking in the first page for relevant keywords. And you will get a lot of reward from them.
But how do you get natural links when you have a new site? You will have to be creative with this.
I know an easier option is to buy links. However you should be careful about these links because they are usually a part of spammy network that can disappear from the internet anytime.
Okay let’s understand how backlinks and ranking works.
Search engines understand the internet in terms of links and anchors. So is there is and anchor text on a link leading to your site, that is a good thing.
What does this tell google? ‘Hey follow this link to get more information about ‘anchor text’.
So if Google follows the link and find that indeed that page is about the ‘anchor text’, and the site referring it is an authority, then you get rewarded about the subject and rank better.
It is therefore a good thing to have more of these links. However, not all links are the same. Thus the quantity of the links do not translate to increase in rankings, but quality.
- Business Listing Sites
- Social Media Profiles
- Blogging On Social Platforms
- Comment on Relevant Sites
- Participating in Niche Forums
As you build your first links ensure that you are keen on the anchor texts on the links. You do not want to go spamming the internet with your keywords.
So what you want to do is use a mixture of the following
- Brand name
- Exact url
- Generic anchors as (go here, click this, website link, our homepage etc)
By doing this you will have a natural link profile which will result to higher rankings without penalising you.
When building backlinks, you people to click at them and got to your site. So if no one is visiting those page where you have built backlinks, then that is a dangerous sign.
So it makes sense to only build backlinks to sites with real related traffic. That is if you want to rank on position one and remain there. You can see that link building is not an easy job, yet very important.
7. Social Media Signals
What is assumed by most website owners is the influence of social media on serps. Google is not very clear on this.
However, what I understand about the social factor is that it is a great way to achieve prominence.
Social media is a great place to have people talking about your business. If your brand is well known, you are likely to have better ranking.
For example, if people know and interact with Getsales on social media, they will go typing it on Google to find out more.
Having people searching for your brand name tells Google that people are aware of your brand. That’s a good thing.
Anothing is having hashtags related to your brand trending of social media. That is a huge source of social signals.
Its no secret that brands with a great social media following also rank high on search engines.
Make sure that you are building the right social signals. Avoid those people claiming to sell social signals at all cost. For this one, you have to go the hard way.
You can even promote content on social media to get brand awareness campaign going.
That’s about what you need to ranking on Google position One. It’s all about having a crawlable site, right web optimization, great content and quality links.
You need to do this constantly until you get the desired result. I have done this over and over, and 97 of the sites are currently ranking on position one.
However, you should do your keyword research right. It will be a waste of time to go for a keyword with a lot of competition from sites with a lot of authority.
So instead of going for a keyword like ‘online marketing’ go for ‘online marketing Kenya’. Get the sense?
HOW LONG WILL IT TAKE TO SEE THE SEO RESULTS?
Depending on who you ask, if we ask any expert the results of a search engine ranking strategy can be immediate or take a long time to be effective.
Who is right?
Is it possible to develop an action plan that works in just a few days, or does it take time to start seeing the results?
We will answer these questions with the help of web rankings.
For the above result, there are many factors involved.
- That is a long-tail keyword, meaning I will have more chances for ranking for it compared to shorter keywords, which already have a lot of competition.
- The page has unique content related to the query. You can see that the other results are not answering the question. They will have a harder time trying to outrank me or that keyword.
- The page is anchored on a site with a lot of authority. Getsales boasts of a lot of authority in the marketing niche worldwide.
Can you appear in the top positions in hours?
The dream of any webmaster is to launch a website and in just a few hours be on the first page of a search engine.
And there are those who say that they can get it without problems. Is this true?
To be honest, you have to admit that yes.
It is possible to develop a strategy that elevates a web page to the top positions of a search engine as if by magic.
This leads some businesses to demand from the managers of any SEO company that they have hired or that they are thinking about hiring, that they are able to position them in record time, and if not, they consider that they are not doing their job well.
- 10 Ways Small Businesses Can Benefit From SEO
- What is Search engine optimization (SEO) and how it works
- What is SEO Copywriting Technique?
WHY IT’S NOT GOOD TO ASCEND SO FAST
What those who position pages in a couple of days do not say is that the effects of these strategies are temporary because they use elements that ultimately get penalized and rankings drop.
That is why this SEO is done in test pages for experiments or simply with the aim of making money for advertising in a few weeks until the rankings finally collapse.
QUALITY SEO REQUIRES TIME
It is true that appearing in the top positions of a search engine as soon as possible is what everyone expects.
But it is not enough to be up, especially for serious projects that seek to stay in those positions with the passage of time.
That’s where the differences between quality SEO and the one that simply focuses on positioning a page without paying attention to stability.
For quality SEO to work, it takes up to 6 months developing a plan that consolidates the results, from the care of web design to make accessible the products you want to sell, to the contents of a blog on the same site where you can become a reference within the niche around which the entire web revolves.
Also, keep in mind that if things are not done right from the beginning, it will be much harder to get results.
It is possible that an express ranking strategy results in a penalty, and before getting a good position in the search engines it will be necessary to make changes.
Sometimes very deep and it takes much longer.
10 WAYS SMALL BUSINESSES CAN BENEFIT FROM SEO
Are you an entrepreneur or owner of a small business and do you want to grow? Have you considered affordable SEO but aren’t quite sure if it’s really for you?
It can be hard to tell if this is the right step, but in many cases, it can completely transform your business.
Beat the big boysEven if you run your business from an extra room in your apartment, web development means you can grab customers from big companies and turn them into your loyal customers. It's just about being presented to your target audience. If you are ambitious, SEO could be the tool you need to reach your ambitions.
Cost effective ways to advertiseSEO doesn't have to be terribly expensive. Yes, you will have to make a decent investment if you want professional expert assistance, but then you also have a greater opportunity to make far more money than you get rid of. If you are concerned about the financial side of things, you may want to consider making one payment based on results obtained in relation to SEO. That way, you have literally nothing to lose. However, assessing the required scope of a given SEO effort can be challenging, which can cause the SEO professionals to be cautious about pricing. All in all, it will often mean that you will pay a higher price than if you took the risk of paying for time spent. SEO doesn't have to be terribly expensive. Yes, you will have to make a decent investment if you want professional expert assistance, but then you also have a greater opportunity to make far more money than you get rid of.
Manage your online reputationWhether you realize it or not, you are probably already talking about your business online. When you start an SEO effort, you are working to make sure people find your official information when they search for you, and not just drown in a lot of product reviews and reviews.
Improve your site's usabilityInternet consumers are notoriously impatient, and if your site does not provide them with a high-quality experience, they will search for your competitors. When you work with professional SEO people, they will be able to advise you on how to make your website, webshop or blog as accessible and user-friendly as possible.
Reach new marketsYou can do business in Nairobi, but there's no reason why you can't sell to people in New York. You just have to be able to reach them out to them. With Search Engine Optimization (SEO), it becomes a likely option. In many ways, online marketing helps transform and expand the local area for many types of businesses.
Build trustPeople generally trust Google. If your site appears on the first page of a Google search, they tend to trust you too. With the massive spread of e-commerce, trust is an absolute necessity. After all, you can be anyone, so you have to take every opportunity to prove how credible you are.
Increase traffic to your websiteHaving a website is pretty pointless if there is no traffic to it. If people can't see what you're selling, they simply can't buy it or even ask for it. A good website is a wise investment, but only if you promote it and bring it to people's attention. Affordable SEO marketing is one of the most effective ways to do just that.
Prevent your competitors from beating youIf your competitors are not already using Search Engine Optimization as part of their marketing strategy, you can safely expect that they will soon. And when they do, they will grab your customers and market shares right on your nose. Make sure you are there at the top of the search engine's result list and defense so space!
Access to customer dataAs you begin your SEO efforts, you will have access to all kinds of amazing data that can really grow your business. You can analyze what your customers are looking for on the web and this could be an inspiration for new product lines. This kind of data is invaluable to your business and can provide you with the competitive edge you need.
The results are “almost” permanentWhen you use a traditional form of advertising, such as newspaper and weekly ads, the results will only last for a short period of time. But when you use SEO, you will continue to appear in search results long after you finish your efforts. Of course, it is wise to maintain and expand your SEO efforts if you want to see the best possible results, but you will not lose your rankings overnight if you do not.
As you can see, SEO offers unique opportunities for entrepreneurs and small businesses alike. If you’re ready to grow your business to a whole new level, this is one of the best decisions you can make.
DO DOMAIN NAMES AFFECT SEO?
Choosing the domain name for your website is very important because it will represent you as a commercial brand.
The choice of the domain is essential when optimizing the website in order to be found among the first places of Google searches.
So it is favorable that you follow the following recommendations:
- Domain Authority: The domain authority works in a manner similar to people’s reputation, calculating the number of links from other pages that point to our website.
The quality of these links varies.
Making a comparison with human reputation, it is like when someone with a good reputation recommends us.
This affects us very positively.
For example, if you recommend us as a senior manager that affects us a lot. That explains the importance of getting links to our website from pages.
Having a high domain authority will be of high value for our rankings.
Influential domain factors in Seo Rankings
- Antiquity: It is preferable to hire the domain for a period of 2 or more years, so Google identifies it as a long-term and non-temporary site, which is appreciated by the famous search engine.
When considered temporary, it reduces the interest rate to exit in the first search options.
- Structuring: Previously, it was considered the good practice to add the keyword within the domain but at present it is not relevant since lately there have been many cases of abuse of the keywords, causing Google to have lowered the level of importance that this element used to have in SEO.
- Phonetics: Remember that the name is the brand. Companies like Nike, Pepsi or Coca Cola are recognized worldwide for having simple, short and easy-to-mention names.
- Order of the name: Like the texts, the domains are read from left to right, so you must ensure that the first keyword is consistent to have more strength in searches. This is a healthy practice but not essential for search engines.
- Extensions: The .com domain is the most popular par excellence but there are also .net .org .co .info , among others. The type of extension is indifferent and will not affect so that your website is positioned better.
If you already have the .com domain and need to have a new page to divide your business or reach a new market, it is not necessary to register a new domain.
It is preferable to add directories to your current domain such as:
www.yourdomain.com/newdivision or www.yourdomain.com/ke or similar to your needs.
- Avoid using punctuation: Domains that contain many scripts can be classified as spams. Within these restrictions, the dieresis, tildes, apostrophes, and uses of the letter ñ are also considered.
If our web domain has the “luck” (although it is not precisely a matter of luck, as we will see later) to appear among the first results and our brand has a good reputation.
We will probably be chosen by the person on the other side of the screen in front to others positioned further down the list.
This is how we work.
We trust Google and its criteria.
Domain Factors Affecting Organic Ranking
1.- Domain Age : In this video, Matt Cutts declares that:
“The difference between a domain that is 6 months old and another that is one year old is not big.”
In other words, they use the age of the domain … but it’s not really important.
2.- Keywords in the domain. It doesn’t give the boost it used to, but having keywords in the domain still acts as a signal of relevance. After all, those keywords that appear in the domain name continue in bold.
3.- Key Word As First Word in the Domain. A domain that starts with your target keyword has an advantage over sites that don’t have keywords in their domains. (or have it in the middle or at the end of the domain)
4.- Domain Length:
Google has stated:
“The most valuable domains are normally paid many years in advance, while low value domains are renewed year by year. We could use the domain expiration date as a way to predict its legitimacy. ”
5.- Keyword in the Subdomain. The Moz 2011 report agreed that a keyword that appears in the subdomain can boost the ranking:
6.- History of the Domain. A site with volatile ownership (through WhoIs) or multiple crashes can tell Google to “reset” the site’s history, denying links that point to the domain. Or even a domain that was penalized in the past can affect the new owner.
7.- Domains of Exact Matches. The EMD (Exact Match Domain) can still give you an advantage … it is a quality site. But if it turns out to be a low-quality site, it is vulnerable to the EMD update :
8.- Public WhoIs vs. Private. Private WhoIs information can be a “Something to Hide” sign. Matt Cutts is quoted as saying in Pubcon 2006:
“… When I checked whois all of them had privacy protection for Whois activated. This is a rare occurrence. Having protection activated is not a bad thing automatically, but if you put it together with other factors, we are probably talking about a different type of webmaster than the typical person who has only one domain… ”
9.- Owner of WhoIs penalized. If Google identifies a particular person as a spammer, it makes sense to investigate other sites that are owned by that person.
10.- Country TLD Extension. Having a top-level domain of the country code (.es, .mx, .cn, .pt, .ca) helps site ranking for a particular country … but limits the site’s skills for global ranking.
A short, clear and easy to remember web domain
The web domain is another factor in your online strategy to work on a strong and trusted brand image, or a campaign or product.
For those brands that are advertised on television or radio, for example, it is especially important to have a clear corporate and effective domain that the viewer remembers easily when going to search on the web.
Most of the time we listen to the announcements while driving, cooking or simply when we do not have a device at hand to perform the search instantly.
If we get complicated with domains that identify little with the brand and leave everything at the mercy of the memory of our users, we will have many possibilities of losing potential customers along the way.
The combination of a quality domain and good SEO optimization of your website will help you increase credibility, value links and attract more direct traffic to your website.
Aspects to consider about your web domain
Whether you are thinking of starting a business and have not yet decided what the identity of your brand will be or if you already have one underway, the best domains will always be short, clear, and easily memorized, which also include your business name.
A well-chosen domain allows you to position yourself better in search engines, transmit credibility and trust to your potential clients.
A correctly selected domain should consider the following aspects:
There are frequent domains .net, .info, .biz, but. com is the standard and the best recommendation globally for companies and businesses.
However, you may also be interested in geo-locating your domain depending on the country in which you want to develop your activity and the target you want to reach (.ke, .co.ke).
Although again it may happen that your company wants to go beyond and your domain becomes obsolete.
Obtaining all the equivalents of your domain name will help prevent your competition from being done with them and protect your company from possible damage to its reputation.
Simple web domain
A web domain must be short, without hyphens or symbols.
Remember how easy your domain name should be to spell and pronounce? Dashes and numbers complicate matters.
Imagine Facebook is written this way: Face-Book!
Have you seen this new Face-Book site?
Facebook might not have spread so quickly if it did.
At the end of the line? Your domain name should be concise and impactful. The presence of dashes and numbers will certainly affect the appearance of your domain name.
The more simple and easy to remember, the more effective it will have among your target.
The mention or appearance of the commercial name in a web domain contributes to its brand strategy, positioning, and reputation.
In the selection of the domain, we must also think long term.
If we include, for example, the word “shoes” in our domain and then expand our business to also sell bags and / or clothes, it will become obsolete.
Although it is no longer the only important thing that a domain contains keywords, search engines can still use it to indicate its relevance and match the user’s search.
If in doubt, it is advisable to choose a brand over the keyword.
Web domain renewals
Be careful with your web domain renewals.
It is better to make sure to renew it when it touches, not only because you will convey to your customers that your brand is a stable project, but because Google will also interpret it this way.
Another consideration, for example, is if you want to start with a blog.
There are endless platforms that allow you to create blogs quickly.
Make sure your blog is hosted on your own web domain, not on the platform you use.
If not, you will be contributing directly to the domain authority of that platform and not of your website.
If you have a good domain, which means that it is relevant and well written, the reputation of your website and authority will definitely increase
Choose a good domain, optimize the SEO of your website and, above all and most importantly, share quality content.
The domains behind a website with quality content will help it gain relevance and authority in search engines, which will result in more traffic to your website, more customers and, therefore, more sales.